The Benefits of Digital Marketing in MSME Business Escalation

Rabu, 2 Agustus 2023 – 19:00 WIB

Indramayu – SiCepat Express once again demonstrated its commitment to supporting and empowering Micro, Small, and Medium Enterprises (MSMEs) in Indonesia.

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Last Thursday, the logistics company organized the Sanubari MSME Workshop (Ready to Rise for the Nation), aimed at helping MSMEs strengthen their presence in the digital world through effective marketing and branding strategies.

The event took place at the KNPI Building in Indramayu Regency, West Java, and was attended by more than 50 participants from four different MSME communities: Indramayu Berdaya, GenPro Cab.Indramayu, Indramayu Creaticity Network, and the Indonesia Islamic Business Forum (IIBF).

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SiCepat Express collaborated with Olahkarsa to conduct this activity, which featured three expert speakers in the field of digital marketing.

Abdan Muhammad, an entrepreneur, provided insights into using social media as an effective promotional tool. Next, Ervan Situmorang, Social Media Manager at SiCepat Express, shared the latest strategies for leveraging social media platforms to expand reach and enhance interactions with potential customers.

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Meanwhile, Bachtiar Rifai, Senior Creative Design at SiCepat Express, discussed the importance of attractive and consistent branding in building a strong business image.

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This workshop is part of the Sanubari MSME program, reflecting SiCepat Express’ commitment to building better relationships with MSME players.


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